Skip to content

The Cited Pipeline Method

From cited to closed.

Five stages, run every month across every engine, each tied to one question: did this create pipeline?

Book a strategy callSee the engines

The five stages

  1. 01

    Map

    How buyers search, ask and scroll

    We map how your buyers search, ask, scroll and respond: the queries and prompts behind search and AI answers, the audiences for ads and outbound, and the moments where email and social reach them.

  2. 02

    Earn

    Work that deserves attention

    We build what deserves attention: pages that are genuinely the best answer, ads and outbound messages worth replying to, and email and social people actually want.

  3. 03

    Cite

    Signals buyers and AI models trust

    We grow the signals buyers and AI models trust (reviews, mentions, references and a consistent presence across every channel) so assistants and peers name you.

  4. 04

    Convert

    Attention into booked demos

    We make sure attention turns into demos: clear paths from answer, ad, email or post to page to booked call.

  5. 05

    Calibrate

    Effort moved to what works

    Every month we measure each engine against pipeline, along with leading signals like Answer Share and cost per opportunity, then move effort to what's working.

Every month, the cycle starts again at Map.

The Answer Engine’s number: Answer Share

The share of high-intent AI answers and search results in your category that cite or rank your brand. It’s the leading signal for AI search; pipeline is the number every engine answers to.

Every channel, measured in pipeline.

Let's build your pipeline.

On the call:

  • Where your pipeline comes from today
  • Which channels are underperforming
  • Which engine to start with, and what to expect from it
Book a strategy call

30-minute call · pricing shared after the call