Six engines, one number: pipeline.
Run one engine or all of them together. Each is measured in pipeline, and AI search leads the way.
The channel engines
- 01Answer EngineBe the answerRank in Google and get named in ChatGPT, Perplexity, Gemini and AI Overviews, where buyers now build their shortlists.Buyer questionsPages and citationsDemos
- 02Demand EngineAd spend measured in opportunitiesPaid search, paid social and ChatGPT Ads where available, judged on pipeline, not clicks.AudiencesAds and pagesOpportunities
- 03Outbound EngineConversations with the right accountsTargeted cold email and LinkedIn outreach to the accounts that fit, built on enriched data and run by the rules.ICP accountsPersonal sequencesMeetings
- 04Nurture EngineFrom interested to bookedEmail programs that turn leads, trials and new sign-ups into demos and customers.Opt-insLifecycle emailsDemos and upgrades
- 05Authority EngineGo where your buyers already areOrganic social, video and founder-led content on the channels your buyers actually use.Founder contentTarget accountsInbound demos
Pipeline Engine
It's common to juggle an SEO agency, a paid agency and a freelancer for email, each reporting its own wins. The Pipeline Engine runs them as one program with one team and one report.
- 01One strategy across every channel
- 02One team and one point of contact
- 03Shared data, so every engine learns from the others
- 04One monthly report: pipeline by source
Every engine runs on enriched account data.
We build account lists, contact data and intent signals with tools like ZoomInfo, Apollo, Clay and Cognism, so every engine reaches the right buyers, not just more of them.
- ZoomInfo
- Apollo
- Clay
- Cognism
- Lusha
- Crunchbase
- Snov.io
- Zapier
We're currently running full-funnel programs for B2B SaaS companies in fintech and legal tech.
Northwind Pay
Enriched from a new sign-up · maya.chen@northwindpay.com
- Segment
- Fintech SaaS, 300 to 400 employees
- via CrunchbaseFirmographic
- Tech stack
- NetSuite, Salesforce, Stripe
- via ApolloTechnographic
- Intent
- Comparing expense management tools
- via ZoomInfoIntent
- Buying group
- Maya Chen (VP Finance), Controller, RevOps lead
- via CognismContacts
- Fit
- Tier 1 account
- via ClayScore
Read byAnswerDemandOutboundNurtureAuthority
Specialist services
- SaaS SEO strategyFind the searches your buyers actually make before they talk to sales, and build the plan to win them.
- AI SEO (GEO & AEO)Get your brand cited and recommended in ChatGPT, Perplexity, Gemini and Google AI Overviews.
- Technical SEOMake your site fast, crawlable and structured so search engines and AI models can read, trust and quote it.
- SaaS content marketingPublish the pages and earn the mentions that make you the obvious source in your category.
- Account-based marketingAds, outreach and content aimed together at the accounts you most want to win.
- LinkedIn marketingLinkedIn ads and organic content, from your company page to founder-led posts.
- ChatGPT Ads, where availablePaid placement in ChatGPT where available, run alongside earning organic citations.
Let's build your pipeline.
On the call:
- Where your pipeline comes from today
- Which channels are underperforming
- Which engine to start with, and what to expect from it
Book a strategy call
30-minute call · pricing shared after the call