Research and playbooks on search, AI answers and the channels that create pipeline for B2B SaaS.
Paid media · Oct 17, 2026 · 6 min read
Most SaaS PPC accounts are optimized for cheap leads and judged on cost per lead, so they buy plenty of form fills and little pipeline. Here's how to run paid search and paid social for B2B SaaS that's measured, and bid, on the opportunities it creates.
Content · Oct 17, 2026 · 6 min read
Most SaaS content calendars are lists of topics someone thought were interesting. This strategy starts from the questions your buyers actually ask, gives each one a single page, puts that page to work across search, AI answers, email, social and sales, and measures it in pipeline.
Measurement · Oct 14, 2026 · 7 min read
ChatGPT has no Search Console. To know whether it recommends your brand, you have to measure it yourself, and one answer tells you almost nothing. Here's a 5-step, tool-neutral method for B2B SaaS: clean, repeated runs, Answer Share scoring, accuracy audits and pipeline attribution.
AI search · Oct 14, 2026 · 7 min read
There's no ChatGPT ranking formula, and no way to submit your site. There is a clear set of things that decide whether ChatGPT can find, trust and cite your brand. Here's a six-step playbook for B2B SaaS, separating what OpenAI documents from what practitioners observe.
SEO strategy · Oct 14, 2026 · 7 min read
Most SaaS keyword research starts in a tool and ends with a spreadsheet sorted by volume. This method starts with your revenue and your buyers' own words, adds the prompts they type into AI assistants, scores every keyword by pipeline value, and maps each one to a page.
Technical SEO · Oct 14, 2026 · 9 min read
SaaS sites break technical SEO in their own ways: JavaScript-heavy marketing pages, app and docs subdomains, integration directories and frequent replatforms. Here are 12 problems we see most, how to check for each, and how to fix them, for Google and for AI crawlers.
SEO strategy · Oct 14, 2026 · 9 min read
Most SaaS SEO checklists stop at rankings. This one runs from buyer research to booked demos: 25 checks across five stages, each with how to test it and what “done” looks like, including AI search and how to count SEO-sourced pipeline in your CRM.
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Research and playbooks on search, AI answers and the channels that create pipeline for B2B SaaS.
Paid media · Oct 17, 2026 · 6 min read
Most SaaS PPC accounts are optimized for cheap leads and judged on cost per lead, so they buy plenty of form fills and little pipeline. Here's how to run paid search and paid social for B2B SaaS that's measured, and bid, on the opportunities it creates.